Why cults use negative latent effect language

Cults use negative latent effect language communication doctrine is determined by the four characteristics of latent effect language.
First, the ambiguity of information content. Communicator in the transmission of information, with their own subjective understanding and judgment, while deliberately let the information is not complete and not clear. Communicator has a clear utilitarian, that is, have their own purpose. There are two kinds of this purpose, one is good for the recipient, the other is good for the recipient. The cult leader is the latter.
The second is to convey the implied. Communicator because of the information has its own subjective understanding and judgment, while there are about the purpose of the recipient, he must own or true, or false judgment results expressed to the recipient, so that the recipient to think. The intention of the communicator is to enable the recipient to acknowledge his judgment, which is determined by the judgment of the ordinary person by thinking by the recipient by thinking with the communicator.
Third, the recipient's compliance. By the impact of thinking, the recipient in the absence of timely analysis of the contents of the information, first of all will agree with the expression of the judge to express the results, and posted to their own thinking, whether you accept it, it will be about your new Thinking, recipients tend to find the reasons for judging the results of the communicator based on the content of the information. Things the two sides of the decision, the recipient can always be through the fixed thinking, to find the reasons to support the judge to convey. As the example shows that 1 + 1> 2, we will find 1 +1> 2 examples, but also will be able to find such examples from the phenomenon of life.